Good afternoon I was lucky enough to receive a copy of The Life Brief by Bonnie Wan recently. Like everyone else probably I want to start the new year with a fresh, positive start so this book really appealed to me.
I’m hoping to read the book a chapter at the time over this month and I look forward to trying to implement some of the advice into my life.
Huge thanks to Milly from Transworld for sending me a copy of this book.
Out 18th January 2024.
Book Synopsis:
We all have moments when we doubt the path we’re on. So ask yourself: what do you really, really want? And how can you make that happen?
Making meaning out of messiness, The Life Brief distils the practice of brand strategy into its simplest, clearest, and most effective form to help you realign your path with your dreams – personally, professionally, culturally and spiritually.
World-leading strategist Bonnie Wan first encourages you to Get Messy, with ways to cut through limiting beliefs and false assumptions about what’s possible. Then her guidance to Get Clear offers prompts for finding clarity around what you truly, deeply want. And finally, Get Active catapults you into the steps to making those desires a reality.
This blueprint has already been transformative for thousands of other people, and now we can all learn how to break through the clutter, identifying the fears and beliefs holding us back, and create a life that is wholly our own.
You cannot have it all, but you can have all that matters.
About The Author:
Bonnie is a Partner and Head of Brand Strategy at Goodby, Silverstein & Partners, one of Fast Company’s 2021 Most Innovative Companies In The World. As a career brand strategist she has been celebrated as an Ad Age Leading Woman for 2023 and 2022’s Chief Strategy Officer of the Year. She has spent the last three decades helping brand titans get clear about their essence so they can grow and innovate from that place of clarity and purpose.
In 2010, during a crisis of meaning, she wrote a creative brief for her life and The Life Brief was born. Her resulting Life Brief not only saved her marriage but kicked off a decade of personal and professional adventure, paved with unexpected twists and unimaginable gifts.
Today, Bonnie teaches others how to get clear, get creative, and get courageous about living without regret through her keynote talks, workshops, and retreats, including SXSW, Jane Goodall’s Global Hope Summit, and Gwyneth Paltrow’s “In Goop Health.” She continues to share The Life Brief with companies and communities such as Accenture, Apple, Bain Consulting, Change.org, Google, Omnicom, Weiden & Kennedy, Womentum, and more.
When she’s not leading and teaching strategy, or declaring her next Life Brief, you’ll find her with her husband, four kids, and Charlie the dog, adventuring in nature and sleeping under the stars.
Over The Rainbow Blog 